For apps doing $500K–$10M+ ARR
Web-first subscriptions for mobile apps
Migrate existing and new subscribers to web billing and boost revenue by up to 35%.
App stores take up to 30% of every subscription dollar
Recurr moves billing to the web — so you keep the margin and own the subscriber relationship directly.
No app updates, no review cycles, full control over pricing and offers.
Without Recurr
With Recurr
Modernise your funnel with web billing
Increase ARPU
Avoid platform fees on subscription revenue and keep up to 35% more per subscriber.
Lower your CAC
Acquire subscribers on the web where attribution is direct and conversion happens before app store friction.
Move faster
Run custom pricing, offers, and bundles. Iterate in hours, not app review cycles.
Know what's working
Full-funnel visibility from ad click to subscription. See which channels, offers, and experiments actually drive revenue.
From pilot to scale
Recurr is the end-to-end platform for web-first mobile subscriptions. We help you migrate your existing subscribers off app store billing, convert new users on the web, and continuously optimise billing and conversion touchpoints to grow your revenue.
Solutions for
Analyse
We model your subscriber base and identify the revenue opportunity
Pilot
Start with a low-risk cohort — measure migration rate and retention
Scale
Expand block by block, each wave informed by the last
Optimise
Continuously improve pricing, conversion, and retention
The guide to web-first subscriptions
See how leading subscription apps are approaching web billing — and what to expect from your own implementation.
Fee recovery is just the starting point
Moving billing to the web unlocks more than margin. It gives you a direct channel to your subscribers — one you control completely.
Recurr uses that channel to continuously optimise pricing, conversion, and retention across your subscriber base. Every migration teaches the system more. Every experiment compounds.
The result is a revenue engine that gets smarter over time — not a one-off project.
“For years, app stores were the only way to sell subscriptions on mobile. Teams built everything around it — and gave up 30% of their revenue in the process. That's changing. The companies moving fastest are the ones billing on the web.”
Matt
Founder, Recurr
See what you're leaving on the table
Most subscription apps are paying app stores 15–30% on revenue that could be billed direct. The calculator shows the total fees on your iOS subscriber base.
How much you recover depends on your migration rate, subscriber mix, and rollout strategy. Book a free consult and we'll build the model with you.
You're paying app stores up to
in fees on revenue that could be billed direct.
Free 30-minute session to model the realistic recovery for your app.
What teams usually ask
Find out how much web subscriptions could save you
Get a free 30-minute consult. We'll build a revenue model specific to your app and subscriber base — so you know exactly what web billing is worth before you commit.
Ready to talk? hello@recurr.dev